LOVE: From Cave to Keyboard. Imagined by Pepsi.

From early cave paintings to the modern day emoji, humans have evolved their communication with each other over the years. With the release of Pepsi's custom-designed emojis (also known as pepsimoji) as well as National Emoji Day on July 17th, Pepsi wanted to take the most commonly used emoji—the heart—and create an interactive exhibit showcasing the evolution of communication through the lens of love throughout history, from cave to keyboard.

I designed the event logo, a series of icons representing the types of communication on display at the event (morse code, semaphore, binary code, etc), as well as the event email blast invitation.  

The exhibit launched on July 14th, 2016 in New York City and opened itself to the public through July 17th in celebration of National Emoji Day.

 Event logo

Event logo

 Icon: Crest

Icon: Crest

 Icon: Morse Code

Icon: Morse Code

 Icon: Semaphore

Icon: Semaphore

 Email blast invitation

Email blast invitation